consumers

There's a revolution going on, and it's more than what people think. The new, social, virtual world in which we're increasingly finding ourselves has opened the door to a wide variety of physical extensions to that online reality. In particular, a slew of price and product comparison tools have arisen, facilitated by the rise in ultra-mobile computing (namely smartphones). Additionally, new sharing tools are allowing us to focus on the experience or result we want from a product rather than the physical object itself. When we share an item or buy collaboratively, we extend the life of the product and also get utility from it at a lower price than the physical object required to deliver that experience. In other words, we are increasingly buying the hole rather than the power drill, the movie rather than the actual DVD, the transportation to work rather than the car… perhaps one day the sleep rather than the bed, the home rather than the house. The possibilities for entrepreneurs are endless right now.

And yet…